Programme

Students enrolling in the EBM will take the following programme.

1st bachelor: Denmark, IBA Kolding

• International Marketing
• Global Communication
• Global Economy
• Organization and Management
• Business Law
• Business Economics 
• Supply Chain Management 
• Methdology
• Statistics
• Elective: HRM, Sourcing, Sustainable Tourism, Export, Sales, Leadership, Innovation

1st bachelor: Spain, Universitat Autonoma de Barcelona 

• International Business
• International Finance
• International Marketing Strategies
• International Economics
• Cross-cultural Management
• E-commerce and Online Business
• Managerial Skills for International Business
• Understanding the European Economy
• The Creative Economy: Innovation in the 21th Century
• Spanish Language  

2nd bachelor: Belgium, Leuven University College

• Strategic Marketing
• Statistics and Desk Research
• Advertising
• Sustainability and Business
• Market Research
• Project Work
• Consumer Psychology
• Sales Management
• Work Placement
• Management Report
• Elective

3rd bachelor: Denmark, IBA Kolding 

• Business and Organisational Environment
• Business Development with an International Perspective
• Internship (in double degree)
• Dissertation (Expanded Critical Theory and Reflective Learning in double degree)
• Culture Studies (double degree)
• Marketing Issues 1+2(double degree)
• Human Resouce Management (double degree)
• Economics (double degree) 

3rd bachelor: France, ESC Rennes School of Business

• International Human Resources Management
• Project Management
• Entrepreneurship and Small Business Management
• Strategic Human Resources Management
• Business Ethics
• Foundations of Competitive Strategy
• Distribution and Channel Management
• Marketing Metrics (pricing dynamics)
• Salesmanship and Sales Force Management
• Applied Marketing Research
• Digital Marketing
• Business to Business Marketing
• French Language
• Graduating Project – Junior Expert  

3rd bachelor: UK, Coventry University

• Achieving Corporate Strategy
• Business Honours Project
• European Business Practice
• Corporate Marketing Strategy
• Global Marketing
• Exploring Entrepreneurship
• Managing Business Responsibly
• French Language 3
• Spanish Advanced

3rd bachelor: UK, London South-Bank University  

• Strategic Management
• Business Analysis and the Management of Change
• Marketing Research
• Consumer Behaviour
• Dissertation
• Elective  

3rd bachelor: UK, University of Worcester

• Enhancing Organisations and Employability
• Global Business Strategy
• Contemporary Global Systems
• International Marketing
• Intercultural Perspectives
• Market Profile  
• Business Option (elective)