U bent hier:
Business management - marketing

Programme

Students enrolling in the BME will take the following programme.

1st bachelor: Denmark, IBA Kolding

  • International Marketing and Sales
  • Communication
  • Organization and Management
  • Business Law
  • Business Economics
  • Supply Chain Management
  • Market Analysis
  • Statistics
  • Investment and Finance

1st bachelor: Spain, Universitat Autònoma de Barcelona

  • International Business
  • International Finance
  • International Marketing Strategies
  • International Economics
  • Cross-cultural Management
  • E-commerce and Online Business
  • Managerial Skills for International Business
  • Understanding the European Economy
  • The Creative Economy: Innovation in the 21st Century
  • Spanish Language

2nd bachelor: Belgium, University Colleges Leuven-Limburg

  • Strategic Marketing
  • Advertising
  • Sustainability and Business
  • Market Research
  • Project
  • Graphic Design
  • Consumer Psychology
  • Sales Management
  • (International) Internship
  • Management Report
  • Academic Writing
  • Electives: a foreign language (French, German, Spanish)

3rd bachelor: France, Rennes School of Business

  • International Human Resources Management
  • Project Management
  • Entrepreneurship and Innovation Management Fundamentals
  • International Negotiation Skills
  • Business Ethics
  • Strategy
  • Distribution and Channel Management
  • Marketing Metrics 
  • Salesmanship and Sales Force Management
  • Merchandising
  • Digital Marketing
  • Business to Business Marketing
  • French Language
  • Bachelor Dissertation – Junior Expert
  • Final Internship (8 weeks)

3rd bachelor: UK, Coventry University

  • Achieving Corporate Strategy
  • Business Honours Project
  • European Business Practice
  • Corporate Marketing Strategy
  • Global Marketing
  • Exploring Entrepreneurship
  • Managing Business Responsibly
  • A language from a wide choice of languages and levels
  • A wide range of employability electives

3rd bachelor: UK, London South-Bank University

  • Undergraduate Project
  • Marketing Strategy & Planning
  • International Marketing
  • Marketing for the 21st Century
  • Brand management
  • Public relations
  • Direct and Digital Marketing Strategy
  • Social Marketing strategy

3rd bachelor: UK, University of Worcester

  • International Business Project
  • Intercultural Perspectives
  • International Marketing
  • International Business Strategy
  • Business Option (elective); Contemporary Advertising: Apps, Guerrillas, Viral and More, International Banking and Finance, Innovation and Intrapreneurship.
  • In order to be awarded the UCLL degree, students will also need to complete one language module from Chinese (Mandarin), French, German, Italian, Japanese or Spanish
  • Optional placement year in the UK (prior to year 3 study).